CAPACITIES

NEW AMSTERDAM CONSULTING, INC. (NAC), is a young company built on the extensive and diverse experience of its professionals. NAC is primarily concerned with optimizing interactions between humans and media and utilizes the best techniques and the latest technology to:

• Test and generate content for television, Web sites and other media
• Improve the usability of Internets, intranets, management information systems (MIS), video games and other electronics
• Automate data collection and management

Specific services include:

• Focus group testing
• Usability research
• Survey research
• Web site, solution and MIS design
• Policy analysis and program evaluation
• Consulting